Apparel Media Blog
Try Not to Forget Word of Mouth
In a Social Media World, Try Not To Forget Word of Mouth John Bell’s recent blog post resonated with us at Apparel Media. Bell believes that companies have lost sight of word of mouth marketing because of social media. Bell stresses social media efforts should be “anchored in word of mouth marketing.” Simply put, all …
Continue Reading »Sponsoring Local Groups to Achieve Marketing Objectives
We always like to highlight companies that are attempting to connect their brand to local affinity groups. Since we do this everyday, we thought we’d highlight SUPERVALU and their recently announced commitment of $1 million to 1,542 teams in order to offset local youth soccer and baseball program costs. As a result …
Continue Reading »The Value of a Brand Ambassador
Jim Andrews’ opinion article in last week’s Ad Age struck a chord with us at Apparel Media. He stressed the importance of investing in sponsorships, rather than buying sponsorships. “Partnership investors,” as Andrews calls them, are trailblazing the way to “more meaningful and fruitful relationships.” Essentially, it all boils down to consumer engagement. Realizing this …
Continue Reading »Our Techweek Panel “The Executive Decision: Why Large Companies Should Work with Start-ups”
Techweek is now in full swing as tech companies and thought-leaders from across the country have gathered to explore opportunities and recent developments in a spectrum of areas including consumer technology, mobile media, financial technology and IT infrastructure. At Apparel Media we were excited to contribute to the conversation. We organized the conference’s opening Friday …
Continue Reading »Branding in the Digital Age
We know that the internet has transformed the marketing industry, but have you thought about the radical impact the internet has had on the modern consumer? It may be so radical that we need to rethink how we address consumer purchase decision making. We have been thinking about this a lot and then happened upon …
Continue Reading »The Consumer is in Control
How do we get our marketing messages out today? When asked this way, we might be coming from a perspective that marketers can manage all brand interactions. However, the Internet and new communication models have created an exciting opportunity to speak to consumers directly – because the consumer has initiated the conversation. Lets think about …
Continue Reading »U.S. Census Is All About Local
It’s understandable that most people think of the Census as a once-every-decade data dump that provides some interesting information when it first comes out, but quickly loses its value as its findings become more and more outdated. Finally, the U.S. Census Bureau has found a solution: The American Community Survey. Created from ongoing polling …
Continue Reading »Degree® renews program providing free jerseys to youth hockey leagues throughout US
For the second year in a row, Degree® is teaming up with USA Hockey to sponsor the Youth Hockey Jersey Program, which provides youth league hockey teams with FREE custom K1 jerseys to wear during the 2011-2012 season. Degree® has renewed the deal based on the success of last year’s program, which provided 90,000 free …
Continue Reading »QR Codes Gaining Prominence Thanks to Few Big Players
For years marketers have cited the success of 2-D bar codes overseas and eagerly waited (and waited) for them to take hold in the U.S. Thanks to prominent endorsements from Target, Best Buy, Macy’s and Post Cereals, that day might finally be nearing. Those marketers are placing the codes in front of a broad swath …
Continue Reading »Popcode Brings Augmented Reality to Apparel
Popcode is an augmented reality app created by researchers at Cambridge University that enables any tangible product, from print ads to custom t-shirts, to deliver content through augmented reality apps. By simply scanning the Popcode logo with a smartphone, consumers can interact with content ranging from videos to games to and branded promotions. For more …
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