Apparel Media announces $1.15MM Series A funding round

New capital to drive continued expansion of first-ever Apparel Ad Network™

CHICAGO, Feb. 8, 2011 — Apparel Media has closed a $1.15 million Series A funding round led by ff Asset Management with LaunchCapital, OCA Ventures, Gravity Ventures, Vast Ventures, Daniel Toscano, Joe Lonsdale, Keith Miller, Stuart Larkins, Lon Chow and other tech and marketing industry veterans participating.

Additional funding will fuel expansion of AMG’s exclusive grass-roots marketing platform, team, and continued development of core technologies

“Marketers have long sought meaningful engagement with consumers at the grass-roots level. Apparel Media makes that engagement possible by delivering fully integrated, cost-efficient grass-roots programming across thousands of markets,” says Amish Tolia, AMG Co-CEO, “now it’s finally possible for big brands to access opportunities for consumer engagement once reserved exclusively for local brands.”

Consumers ordering custom apparel from printers in AMG’s network are matched with sponsorship opportunities and can receive a price discount in exchange for opting-in to interactions with the brand in the offline and the online world. Because sponsorship is proven to build not only awareness, but also brand affinity and goodwill amongst consumers, AMG’s platform is a perfect tool for brand and product marketers and PR/sustainability teams alike.

“Our platform represents a much larger trend that is reshaping the marketing industry. We believe convergence of the online and offline worlds and the prevalence of new media platforms are causing brands to have to think of entirely new ways to meaningfully engage with consumers,” says Jared Golden, AMG Co-CEO, “and the best way to do that is via platforms that naturally integrate programming across offline and online channels. We’re looking forward to great things in 2011 and beyond.”

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Brands seeking to engage the youth, college student and household manager demographics utilize Apparel Media ’s network to drive immediate results to the bottom line. By seamlessly integrating grass-roots sponsorships and product sampling with social media marketing, AMG campaigns turn consumers into brand and product evangelists. Apparel Media’s network provides brands with access to more than 20 million consumers in more than 4,000 local markets nationwide.

For more information, visit http://www.apparelmedia.com

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